Our Brand
and Strategy

England Ice Hockey are delighted to launch our new strategy which will run from 2023-2032.

The passion England Ice Hockey has for our sport is an opportunity for others to follow.

Ice Hockey unites diverse backgrounds who share a common passion. The sport provides opportunities for players, coaches, managers, officials and volunteers to grow, build character and learn valuable skillsets that either propel them into the upper echelons of the sport or support them in their growth in life.

Our full strategy is available to download here. EIH Strategy 2023 – 2032


England Ice Hockey envisions a nation enjoying memorable experiences in ice hockey, through participation, performing to the best of abilities and making continued progression.


Our mission is to create an environment that improves the sport for existing members and welcomes new players, coaches, volunteers and officials into the community, providing the framework and partnerships to develop their talent that enables them to excel.

Our purpose and ambition

England Ice Hockey exists to serve its players, clubs, coaches, volunteers and officials, the lifeblood of the sport.

Our four identified strategic pillars are all underpinned by a robust Operational and Financial framework that upholds the values of the organisation. Under the new brand of England Ice Hockey, we are committed to ensuring the long-term sustainability of the sport. To do this, we will harness four strategic pillars:


Create and deliver programmes that are beneficial to our community.


Demonstrate continued growth across all aspects of our sport, promoting and inspiring others to follow our passion.


Enable our community to thrive in an environment that allows them to reach their own potential and enjoy the sport at all levels.


Uphold the integrity of the organisation, ensuring best practice in full alignment with relevant bodies and our members.

Each pillar will have specific workstreams, programmes and goals that will enable England Ice Hockey to grow and thrive.

Our ICE values

England Ice Hockey will be underpinned by its ICE Values:




These values outline how we will operate and engage with our community.

Our new identity

England Ice Hockey’s Brand Guidelines serve as an introduction to our brand and its identity elements, providing recommendations on how
to create compelling communications, spaces, and experiences that adhere to best practices.By adhering to these guidelines, we can ensure that all our communications align with and strengthen our brand identity.

The brand guidelines can be downloaded here and to receive the England Ice Hockey logo, or league logo, please contact info@englandicehockey.com

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